Southwest Airlines announces start date for assigned seating

CNN The end of an era is official for Southwest Airlines passengers On Monday the airline stated a start date for its new assigned seating which will bring the airline s longstanding open-seat boarding tradition to an end For flights beginning on January passengers will have options for seat selection at the time of booking Southwest reported in its announcement Our Customers want more choice and greater control over their advance experience announced Tony Roach Southwest executive vice president of customer and brand in a news release Assigned seating unlocks new opportunities for our Customers including the ability to select Extra Legroom seats and removes the uncertainty of not knowing where they will sit in the cabin Roach stated Various fare bundles will offer particular options for seat selection during booking Different types of seats Extra Legroom Preferred and Standard will also appear as part of those bundles The assigned-seat era will also usher in a new group-based boarding process Extra Legroom seats will have priority in boarding Groups - Premium fares and loyalty operation members and credit cardholders will board earlier in the process Details are available on the airline s website The airline declared its plans to end its free-for-all seating arrangement last summer The change allows the low-fare carrier to charge a premium for specific of the seats on its planes to better compete with legacy carriers American Airlines United Airlines and Delta Air Lines Those airlines generate much of their revenue by charging more for premium seating